Mission Statement
Market
Our product range is structured in such a way that we can act as specialists in the individual sales sectors. Where the market and technological capabilities allow, we operate internationally. We base our product range on standard models, which nevertheless allow for individual and flexible customisation. We regard maintaining our independence as a key objective, but are open to partnerships where these are in the best interests of our customers.
Conduct
We regard quality as a fundamental principle. We pursue a procurement policy based on loyalty and cost-covering prices, whilst also taking into account our own challenges in the market. We, too, cannot avoid the ‘make or buy’ decision. The environment is important to us. We do our bit to reduce and prevent environmental impact. We are a flexible, market-oriented and forward-looking company with short decision-making processes. We maintain close contact with our customers and serve them in a courteous and knowledgeable manner. We treat one another with respect, fairness and humanity.
Finance
The growth of our company is to be achieved through internally generated funds and driven to the extent necessary to maintain our market position. We consistently prioritise financial security. This is a key cornerstone of our viability and performance. We regularly review risks relevant to both the external environment and the company.
Staff
In line with the principle of a sustainable and well-established company, our staff should be able to build a secure future for themselves and their families with us, underpinned by mutual respect and individuality. We adhere to the principles of the Gender Equality Act (GIG) in all aspects of human resources management. At Embru, there are no pay disparities between women and men. We are committed to fostering a positive working atmosphere and providing targeted professional development for our staff. The health and safety and well-being of every individual are of the utmost importance to us.
Leadership
We focus our thinking and actions on our customers. We encourage and expect our staff to take personal responsibility, work independently and show initiative. We provide information clearly and promptly. We set clear and transparent objectives and consistently ensure they are implemented. We lead by example, in a straightforward, appreciative and consistent manner, with clear guidelines.
